Currently ranked 18th on Forbes list of most powerful women, Susan Wojcicki (Santa Clara County, U.S., 1968) is an American technology executive, well-known as the current CEO of YouTube.
The contribution this woman gave to the tech industry is reductively impressive. Passion, determination and consistency were the ingredients she combined to endure all the difficulties faced at the Silicon Valley. Despite this, she never trailed off the hard work, leaving a mark in a threatening and stereotypical environmental that she continues to confront. Moreover, her advocacy in the field aimed also at providing better maternity leave benefits and at eliminating gender discrimination in the industry.
Concerning her academic background, Wojcicki begins at Gunn High School where she graduated before moving to Massachusetts. Her studies proceeded at Harvard University with a degree in history and education, in 1990. By this moment she realised that her outlook changed, and she wanted to pursue a distinct career path. Hence, she came back to her hometown and obtained two Master’s degrees in Science in economics from University of California and Business Administration from UCLA Anderson School of Management.
Firstly, she worked in the marketing department at Intel, then in a management consultancy position at Bain & Company and R.B. Webber & Company. Yet, her most important achievement has been the development of the google platform, in her own garage with the other google co-founders. And, by 1999, Susan was already one of the 16 members of the board. Being the first female manager of the marketing sector, her responsibilities were huge. In fact, she developed Google’s most popular services, like Google Doodles and AdSense. Her successful work brought her to the position of Google’s senior vice president for advertising and commerce.
Yet, 2006 has been a turning point in her career: Wojcicki was the one who advertised the acquisition of youtube, one of the the fastest growing sites of the time, by google as a strategic move to explore the streaming market. Thus, she became YouTube Chief Executive Officer, and was named the “most important person in advertising” as well as one of Time’s 100 most influential people of 2015.
Commenti