Nowadays, Donatella Versace is surely one of the most influential leaders in the fashion industry, her contribution to Versace's legacy, made the italian brand even more exalted. Despite her immense abilities as a businesswoman and stylist, for a time Donatella Versace lived in the shadow of her brother Gianni Versace.
Donatella was born in Reggio Calabria in 1955 and just like her brother Gianni, she was born with an innate talent for fashion.
When Gianni Versace opened his first activity in 1978, Donatella became his muse and most trusted advisor, taking care of PR and branding. Despite her main activity as Pr, what many people do not know is that Donatella helped her brother design clothes. Her creativity and style inspired her brother, who admired her and relied on her.
Donatella’s visionary talent was crucial after her brother’s shocking death, Gianni Versace’s “little sister” was able to carry on her brother's legacy and transform it into legend. Donatella’s main inspiration always resided in tradition and innovation, she realised that in order to bring the brand to the next level, she had to cherish Versace’s history and merge it with modern elements. Her curiosity and resilience made her an icon, beloved by everyone. Donatella Versace’s story is an example for girls and women all around the world to always make the best out of every situation, and to love themselves. Devastated by her brother’s death, Donatella’s strength was what made Versace immortal, she showed the world that women are capable of doing mesmerising things. To her we can only say thank you.
Comments